Recruiting to 4 eCommerce teams

I'm currently looking for eCommerce professionals and also people new to the business with marketing and communication skills - ager to learn commercial web.

Right now 4 eCommerce teams are being built within sport and sport articles and fashion.
The companies recruiting for are located near Copenhagen and in the central of Jutland.

Positions:

• eCommerce Manager, a team player with experience from running his/her own eCommerce business or as part of a larger organization. Experience within, or interest for, sport and sport articles or fashion would be preferred.
• E-mail Marketing profile with experience from using ESP systems and with flair for communication - and a natural interest in areas like how to earn loyalty - how to keep it, selling messages, converting headlines ... and so on.
• Product Information Copywriter with interest for language and precise and appealing communication that sells.

Please contact me on kim@imd.dk or cell phone +45 4244 0011 - full confidence are naturally guaranteed.

We're hiring right now - so please contact me ASAP. 

Will you survive - not going online?

ForeSee Results recently did a study about customer satisfaction on 40 major retail web-sites. Here the pure play online retailers where the best delivering a good experience before, during and after the sale. And multi-channel retailers did significantly underperform.

Maybe it’s because multi-channel retailers have more channels to diverts corporate attention and focus – maybe it’s because pure play online retailers holds the most knowledge in management. And many of the largest online pure players have also used a significant amount on building their organization etc.

The very best example is the book industry allowing Amazon to grow to be a $22 billion company. My theory is that the book retailers have allowed it to happen - because they haven’t leveraged their biggest assets into the fight, which are the stores and highly qualified employees.

Every other industry are facing the same level of competition, or will do, from online pure players growing large enough to fight the biggest retailers.

The secret weapon against Amazon and others pure on liners is multi-channel retailing - because consumers love being able to get their product immediately. They love being able to touch, feel and see it. They love being able to return it easily in-store. There are a lot of things that consumers love about the multi-channel experience. For the retailers that have done it, it’s paid off big time for them.

Further down this report examples about successful multi-channel retailers are shown.

For the retailers who are asleep and ignoring this, they’re basically saying to “Amazon”, “Please steal our business because we’re not going to leverage our assets and you’re welcome to steal our customers.”

Many organizations still doesn’t invest heavily enough in multi-channel and eCommerce. They still think that it’s something marketing can do in their spare time.

Online pure players do what they are best at – “Making business online” – and many of them have grown pretty large and are using the digital opportunities by “e”-ing everything from customer intelligence in Customer Clubs, digital catalogues with e for commerce – buy and get delivered ….

Have you chosen to be among the surviving retailers – taking your part of the online pie. 

Not saying that many retailers won’t survive not going online – but will you as maybe a dominant retailer in your segment in your area, let an online pure player eat of your pie?

One could state: "Is your business the next Amazon eaten ..."

inRiver PIM - fundamentet for e-handel med varianter

At bygge hus ovenpå et dårligt fundament er ganske vanskeligt – og ender med at blive meget dyrt i længden. Sådan kan det beskrives at bygge multi-channel retailing uden at have styr på en af de vigtigste støttepiller i fundamentet; produktinformationen.

Opererer din virksomhed ydermere på flere markeder, på flere sprog og måske endda forskeligartet produktsortiment eller delmængde af hovedsortimentet, er det svært at undvære et PIM system. Forsimplet er et PIM en database løsning der integrerer med alle de nuværende systemer med produktinformation – samler og versionsstyrer informationen – og tillader nem publisering på tværs af kanaler.

LOYALITET har valgt at samarbejde med inRiver, der har specialiseret sig i PIM til virksomheder med varianter og hvor eCommerce oftest er en af kanalerne. Der findes en håndfuld seriøse PIM løsninger på verdensplan, hvor flere har specialiseret sig indenfor forskellige brancher, integrationssnitflader og publiceringsmetoder og kanaler.

Grafikken til venstre viser de forskellige interne interessanter, der dagligt arbejder med berigelse og anvendelse af produktinformation.

De mange kilder til information er her afløst af inRiver PIM, hvor de fleste virksomheder uden PIM har informationen liggende både decentralt (på medarbejder maskiner) og filservere i alt fra Word dokumenter, Excel dokumenter, e-mails over forskellige proporitære databaser og lignende. Informationen er ikke stillet til rådighed for virksomheden, hvilket gør forretningen afhængig af nøglepersoner og hæmmer fremdrift og udvikling gennem vidensdeling. Virksomheder der anvender et PIM eller har PIM lignende funktionalitet, er i stand til at arbejde flertrådigt på samme opgave, tilgå information hurtigt og publisere altid friske data – for blot at nævne nogle få bundlinie skabende metoder og processer.

Forestil dig at din virksomhed producerer et månedligt katalog, der distribueres til slutkunder eller samarbejdspartnere. Kataloget indeholder produktinformation og priser – samtidig afgør tilgængeligheden (om varen er på lager) hvorvidt den pågældende vare skal med i kataloget. Uden et PIM skal marketingafdelingen hente information som en manuel proces i indkøbsafdelingen, salgsafdelingen, fotoafdelingen og verificere disse oplysninger mod lagerstatus i ERP systemet. Skal kataloget udgives i flere geografiske områder med forskellig butiksinformation, eller på flere sprog, eller branded med forskellige overordnede brands der styrer en ny designlinie/skabelon, begynder det for alvor at kræve tid og stille store krav til procesbeskrivelser og medarbejdernes erfaring og evner.

Havde virksomheden haft et inRiver PIM, ville produktinformationerne være tilgængelige i opdateret form, og produktionen kunne anvende den indbyggede connector mellem Adobe InDesign og PIM motoren, og dermed lade produktinformationen flyde automatisk over i den valgte skabelon. Det vil også betyde at sidste minuts rettelser i pris og specifikationer vil komme med i kataloget – og dyre fejl vil blive undgået. Samtidig vil den selvsamme produktinformation, uden fejl, kunne anvendes online i virksomhedens eCommerce shop.

Kontakt LOYALITET & Kim Østergaard for at høre mere om mulighederne med et PIM – og få en uforpligtende ROI kalkulation der viser hvor hurtigt investeringen er tjent hjem.