Just finished reading an article in the Easter edition of the danish business paper Børsen - the danish "version" of Financial Times. the article was describing the dominance of Youtube in Denmark - actually reaching a broader range of Danes every month than the national DR (like BBC in Denmark) does online. What's even more interesting is that the time spent on Youtube is close to equal to the minutes spent on both national television broadcasters homepages - DR and TV2.
The article is focusing on getting revenue from danish Web-TV at high prices due to highly targeted content. On the other hand everybody is aware of the huge amount of unused media from Youtube and other sources with targeted danish commercials. And some - followed by Youtube later this year - also launched a local danish version of it's GUI.
Capitalizing with a national focus on Web-TV should have it's outset in quality targeted content from the well known trusted sources. Most of the Web-TV I've found on the danish web is either business content or gossip with video's about embarrassing episodes from already TV broadcasted content. There are no room for a national online channel trying to do the same as Youtube already does. And mass-distributed content already holds it's sources with the large broadcasters.
Another article in the same paper is commenting on radio and mass distribution versus mobile audio and tailored content. It's actually the same dialogue as with the Youtube area - from which sources would we prefer to tailor our viewing - which sources would we trust our behavioral paths; their source to our pockets. That's really what Google is doing with their platforms. And serving content based on our behavior online is the push methodology. The pull by producing expensive niche content to the danish market is pull.
I don't believe that any danish publishers have the power and eBusiness knowledge to do the push - nor have the financial strength to challenge the social-, distribution- and empowering international platforms. And why should they? They should focus on delivering their niche and local content - and face the reality that minor national content either should be governmental supported or pay-per-access. Medias producing danish versions of VIP and gossip will face hard times if they don't try to join the international giants. By joining they will get the best from "push" technologies and joining already traffic rich places - and they can focus on producing good quality content - and in exchange for that get local right to sell advertising etc. or focus on viral campaigns with commercial focus.
This article and their topics will be content for future articles.
Friday, 2 April 2010
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Are there any Danish publishers with the the power to enter into eBusiness in AFRICA with Web-TV quality targeted contents ?
In regard to your comments i have no knowledge of the Danish situation but wich to aproach my views to the advance in telecommunications as solution in rural agricultural areas.
As Agriculture has gone global with myriad functions occurring just about everywhere.
Putting it all Together
Alcino PINHEIRO -AgroBroker International FACILITATOR a Agro-commodities and ship chartering expert seeking tojoin forces to tackle the Agro Commodities TRADING and LOGISTICS MARKET´s to concur AFRICA with internet Web-TV broadcasting on food security debate TEMATICS.
It is an undeniable fact this world is changing faster than it used to, by just a blink of an eye. How do we position ourselves as entrepreneurs to take advantages of these changes and overcome its challenges?
One thing that has brought much change is Information and Communication Technology (ICT) whose ripples are felt in almost all sectors of the society.
Today, because of ICT, our tasks are reduced and we do things better and faster. ICT has changed how we work, learn, play and relate with one another.
It is about time that we bring the new technology to other areas of agricultural businesses in particular in AFRICA. so that people who are into agriculture can learn new techniques in agriculture and how they can access a ready market with their products.
This will give them employment and eliminate rural-urban migration, which has become a great challenge facing all governments. it’s not an African exclusivity . Mobile communication is gaining a consistent and growing market in rural and sub-urban areas in developing countries, where land telephone lines are difficult to set up. Mobile phones can become in inner regions a tool to access relevant information to improve living conditions of disadvantaged communities.
The idea is to develop an open source solution allowing access to audio and video educational contents; in particular Web-TV this tools can help rural radios to improve their programs and services.
Rural radios are local radios broadcasting in local languages on issues relevant for the development of the local community, such as health, economy, local culture, agriculture, etc. Rural radios have wide educational impact, especially in Africa. Mobile communication can be a valuable support for rural radios allowing the local community to easily retrieve programs produced at a national level or by other local radios. local community will therefore be able to access the platform during regular broadcast by rural radio, but also via the web (wi-fi; wimax) and via mobile - content will be more accessible for the end users. Also, users will be able to send their feedback via mobile phone via SMS or voicemail.
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