The online portal features a cutting edge Jack & Jones community website, Facebook profile, as well as a cool VIP lounge where you can take part in many different kinds of virtual entertainment. Members of the VIP lounge (the name for Jack & Jones member club which is anchored in both retail stores and online shop) can, for instance, read interesting and entertaining blogs written by Jack & Jones e
mployees, and participate in competitions. In time, the VIP lounge will become much more than just a member club – and be further developed with an even more extensive game lounge.
The idea behind the new Jack & Jones portal universe is to combine the worlds of retail shopping and at the same time find relevant brand information. The usability of the portal is designed to make online shopping and inspiration for retail purchases a fun experience for the consumers. The online portal also has a strong focus on the improved Store Locator functionality – which includes map functionality, searches and driving directions.
The new online shop is only open for Danish customers. In a couple of weeks, the online portal will also have an English version, and at the same time it will replace Jack & Jones’ present website.
The Jack & Jones and Bestseller Online team is right now adding rich-media content, videos, interesting category views, user ratings, comprehensive search technology and recommendations and much more to the site.